Facebook ads can be a powerful tool for businesses to reach their target audience and achieve their marketing goals. However, there are some common mistakes that advertisers often make when running Facebook ad campaigns. By being aware of these pitfalls, you can avoid them and maximize the effectiveness of your Facebook ads.

If you’ve ever engaged in digital marketing using Facebook ads, you may be familiar with the concept of retargeting. Retargeting allows you to display specific ads to audiences who have already demonstrated interest in your brand.

This can include individuals who have visited your website, abandoned their shopping carts, viewed product pages, engaged with your social media content, watched your uploaded videos, or even those on an email list gathered by your business. However, there are common mistakes that we frequently come across, which can result in wasted ad spend and missed sales opportunities.